Tiffany Young Releases the Visual For Her Dark New Club Anthem, "Run For Your Life"
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Tiffany Young aims to win, and empower, with the release of her video for “Run For Your Life,” after a slew of teasers across her social accounts. Fans went into a frenzy when the artist revealed her new look; black hair and edgier styling. Tiffany speaks on the Fernando Garibay [Lady Gaga] produced track, stating “This song is a mood from the deepest darkest part of my subconscious, where survival mode switches on & I run and fight and shine knowing this is worth LIVING for. Every hurdle sparks the fire inside me. This song is the ambition inside you, where you will do anything you can & run towards it like your life depends on it.”
Diving into the lyrics, Tiffany has something to say, and she wants you to hear it. “Way that I move, got the whole world watchin. I’m in a mood, and I don’t wanna hide it,” she continues “Blue chills and white shivers, I’m ice cold baby on an ocean of glitter.” The “Run For Your Life” music video brings these lyrics to life through visuals, movement, and choreography. Taking this a step further, world famous choreographer Brian Friedman [Britney Spears, Cher, Beyoncé, Maria Carey] has gathered up an all-star cast of dancers, to choreograph an original video to “Run For Your Life.”
Tiffany’s previous release “Magnetic Moon,” which Billboard referred to as a “lo-fi disco-infused pop track,” set the singer up for a smooth transition into her organic dance sound. Sampling Tame Impalas’ “Let It Happen,” “Magnetic Moon” acted as the bridge leading us to “Run For Your Life,” with these 2 tracks setting the tone for her upcoming Magnetic Moon Tour.
Although transitioning musically, the overall message of embracing yourself as a woman remains on brand for Tiffany, with the release of “Run For Your Life.” From her “Over My Skin” release in June 2018, where she explained to Rolling Stone “I was feeling very empowered, confident and comfortable. When I was writing it, it came from a place where I wanted to say that if I’m showing a little skin, it’s because I want to show it for me – because I feel good. It’s not for anybody else.” To her “Lips On Lips” release in February, explaining to Refinery 29 “To me, femininity and being a woman has always meant owning up to and finding the strength in your vulnerability. That is the most appealing thing to me in any female artist.”
Watch “Run For Your Life” below, stream it on Spotify, and connect with Tiffany Young on her website and social media.