Chace Releases New EP “Anti People Pleaser”, and Will Perform at SXSW

Mar 10

Rising Chinese recording artist Chace is excited to release, Anti People Pleaser, his debut solo EP out now via BMG Recordings (listen HERE). The collection of songs features his successful 2024 debut single “Tunnel Vision,” the groovy pop-R&B “Keep Me Warm,” and his latest single “Do Not Go Gentle Into Goodbyes.” Chace continues his journey of redefining global music trends, blending electronic, R&B, and pop elements with his signature sound.

“Tunnel Vision” made waves internationally, gaining the support of Apple China and Apple CEO Tim Cook. The tech giant even sponsored the track’s visually stunning music video, solidifying Chace’s status as a pioneering artist bridging the gap between East and West. Now, with “Keep Me Warm,” the Shanghai-based singer, songwriter, and producer delivers yet another compelling release, setting the stage for his highly anticipated spring 2025 EP.

To celebrate the upcoming EP, Chace will head to SXSW in Austin, TX, with a performance at the BMG Showcase on March 13th. The showcase will be held at Parish at 8pm, and will feature artists such as Xavier Omar, Pacific Avenue, Saint Blonde, Dope Lemon, Black Polish and more.

After years of success as a DJ, Chace has relaunched his music career with a fresh perspective and a DIY spirit, partnering with BMG USA to bring his innovative sound to a global audience. Inspired by legends like Prince and Michael Jackson, his music seamlessly fuses genres while maintaining a distinct, modern edge. As he continues to roll out new singles throughout the year, Chace remains committed to pushing cultural boundaries and reshaping the landscape of international pop music.