Sigrid Releases the Music Video For Her New Single "Bad Life", With Bring Me The Horizon
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At Reading and Leeds festival last year, one of Sigrid’s most anthemic songs from her highly anticipated second album “How To Let Go” materialized. After a chance meeting with UK rock band Bring Me The Horizon backstage, they realized they were both fans of each other's music.
This led to vocalist Oli Sykes and keyboardist Jordan Fish sending a demo, they all got in the studio to lay down lyrics, and the tear-stained rock ballad “Bad Life” was born, released now on Island Records. “It tells the story of when things are rough and it can feel like you're never going to stop feeling sad,” says Sigrid, with searingly beautiful lyrics, “It’s just a bad day, not a bad life.”
Pairing the Norwegian pop sensation’s uplifting powerhouse chorus’ and with Bring Me The Horizon’s ability to capture intense emotion, the song is a mighty allegory for taking struggles with mental health day by day.
The video, directed by Raja Verdi (Holly Humberstone, Celeste) takes the viewers through an epic storm of emotion, showing both festival favorite performers Sigrid and Oli powerfully moving through inner turmoil: "The concept for this one- shot film was to lean into the themes of having to get through the bad to eventually reach the other side - life can certainly feel like a rollercoaster sometimes,” says Raja.
Watch the music video for “Bad Life” right now, stream it on your preferred music service and connect with Sigrid on their social media.