San Diego-Based Band We the Commas Unveil the Visual to Their "Custom Made" Single
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Photo Credit: Omar Guerra
San Diego-based band We the Commas return with the video for new single “Custom Made.” The beachy track - produced by Chris Rosa - features the soothing harmonies from brothers Cam (17), Jordy (19) and Lenny Comma (23) and combines contemporary pop elements with nostalgic R&B melodies and jazz instrumentals. Though “Custom Made” is only their sophomore release, We the Commas deliver a timeless sound that has the ability to touch generations.
We The Commas explain, “The idea for ‘Custom Made’ came completely spontaneously and it was one of those songs that practically birthed itself. This track is a deeper dive into our sound and really gives a feel for who ‘We the Commas’ are.” Lenny adds, “It’s different because we are bringing in elements from 50’s pop, R&B, and classic jazz, which is a combination we don't see much in today’s mainstream music. We’re inspired by so many different genres and our songs bring together those elements to create something that best represents us and our experiences.”
Lyrically, “Custom Made” is a love song inspired by classics like Santo & Johnny, Stevie Wonder, The Ink Spots and Nat King Cole. The official music video, however, draws on a whole new sphere of influence. The track evolves into a visual piece about finding the ensemble that makes you feel the most confident. Motivated by the iconic stylings of George Michael, Grease and Run DMC, the video features the band shifting between ‘custom made’ outfits that provoke exaggerated personas. Eventually, the brothers come to realize that they are most comfortable in the San Diego threads that have become an integral part of their identity. The music video, directed by Chris Rosa and Josh Sikkema, perfectly compliments the lyrical sincerity of the song by drawing a parallel between finding the perfect outfit and finding the perfect romantic partner. In so many ways, both have the uncanny ability to make you feel like the best version of yourself.
Watch the “Custom Made” music video, stream it on your preferred music service and connect with We The Commas on their social media.