Montreal Alt-Pop Artist MINOE Drops Her Powerful New Clip for "Cherry"
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MINOE reveals her flawless accompanying video for her latest single ‘Cherry’. Sultry and raw, it’s an explosive offering, here to rip through your intrusive thoughts and captivate you from start to finish.
Written over lockdown and born from her deepest insecurities, ‘Cherry’ sees the Canadian newcomer dive into her more undesirable emotions.
Turning to songwriting to disarm her inner saboteur, MINOE explained more: ‘Over the pandemic I spent a lot of time alone, at home. I was in a really bad place struggling with myself internally, during a bad bout of depression and feeling disconnected from the world. I lost confidence and my self image really took a hit.
Seeing my friends on social media, I convinced myself they left me out on purpose. My inner demon was telling me that they hated me. Usually, I would be embarrassed to admit these vulnerabilities and feelings of jealousy. I’d shove those feelings down as they aren’t productive.
Cherry is the result of leaning into it, letting myself be jealous and giving the demon a voice. The songwriting process was so healing. I think it’s important to explore undesired emotions and show people its okay to have these feelings’
Born in Nova Scotia, now based in Montreal, MINOE has been making a name for herself with her soulful songwriting and alt-pop sound. Fusing elements of disco and pop with more dark and alternative moments, MINOEs sound is the perfect vessel for her honest, empowering and cathartic songwriting.
Growing up in a troubled home, MINOE took to songwriting at a very young age to understand, process and cope with her trauma. Her goal is to provide a safe space for her listeners to heal, dance, and find common ground.
Since launching in 2019, MINOE has put out an increasingly diverse body of work, evolving and scooping more recognition with each release. Her work has been supported by the likes of Rolling Stone, Cult MTL, Okayplayer, and more while racking up over 250,000 streams.
With live performance playing a big part in who MINOE is, she’s already performed at Montreal Jazz Festival, opened for Tom Grannan, Dadi Freyr and sold out her first headline show in Toronto. Releasing thanks to the help of the Factor JSR grant, MINOE is a force to be reckoned with. Giving nods to female greats such as Lana Del Rey, Kimbra and Banks, MINOE’s here with her own spin, dripping in empowerment and queer liberation.
With lots more music on the way this year, MINOE is someone to keep all eyes on.