Kobruh Takes it Back to the 90s With Her Single & Video "J Cole"

“Hip Hop is dead. I’m the soul that lived.”

Born and raised in Minneapolis, Kobruh is emerging as Minnesota’s newest hip hop phenomenon with a nostalgic flow that is a breath of fresh air to today’s music scene.

Her newest video “J Cole” presents a 90’s underground approach, challenging artists to think critically about following trends for quick fame. In the song, she calls out her peers saying, “Cold world, but we need J Cole’s instead of Jays and clothes, musical clones, trends and followings just to get put on.”

Whether it’s taking 1st place in international showcase competitions like Coast 2 Coast or simply capturing audiences with a demanding presence, Kobruh stays true to her hip hop roots to educate her people. “My sound is as clear as the whistles of Emmit. True school of hard knocks go out to Rudy Bridges.”

Journey with her as she rises to take over as the next female MC you need to know. Enjoy "J Cole" below and be sure to follow Kobruh on her social media.

Connect with Kobruh: Instagram