Interview: Velvet Bloom's Maddy Herbert Talks About Their New Song "7Hundred25"
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Coming out fresh from Australia, Velvet Bloom are making waves with their latest single ‘7Hundred25’. Smooth, vulnerable and a little too deep in the feels, Velvet Bloom knows how to put you in a mood.
We sit down with lead vocalist Maddy to talk about their latest release, what they are working on now and what advice they would give to others.
Tell us about your latest release and what inspired it?
Lyrically, I write by myself - especially when it comes to such personal subject matter.
I really wanted integrate numbers into my writing because it is something that I haven’t experimented with before.
Writing ‘7Hundred25’ helped me to centre myself in the midst of a break up, I was able to come to a realisation and accept that the relationship wasn’t fulfilling me. This song is about accepting your current situation, growing from your experiences and moving forward.
Having a creative outlet and being able to gage my emotions through creating a song is so therapeutic and I highly recommend that people try expressing themselves through an art form, its good for the soul!
I had a pretty solid idea of what I wanted this song to sound like but it was so nice being able to experiment and refine sounds of the instrumentation!
The E-Bow was such an imperative sound for this song - we wanted to incorporate some form of strings but when we heard Alex’s E-Bow with the track we were sold!
What is one of your guilty pleasures?
I am so overly obsessed with popcorn. I feel like i'll cook some to watch a movie and eat the entire bowl without realising.
How did you first start in the music industry?
The band started out under the name ‘BLOOM’ but as our music evolved, we felt it necessary to change our name to ‘Velvet Bloom’.
We began performing under Velvet Bloom around 3 years ago now and we’ve been growing as a band ever since. I found Navigating the music industry side of things super difficult at the start of my career but I was lucky enough to have incredible mentors to help me through it as I’ve always been self managed.
A friends manager got me into booking a venue and since then my job has evolved to assisting with social media and marketing.
I also co run Flo Creative, which is an events company focusing on promoting local artists, businesses, community projects, various organisations and we print a quarterly magazine. The community surrounding Flo is absolutely wonderful.
What are you working on next?
We will be recording our debut Velvet Bloom EP as soon as we are allowed to!!
This release will come out next year with a run of vinyl! We are so super excited!
What advice would you give to upcoming musicians?
To upcoming musicians, I'd say that you really have to back yourself - no one is ever going to believe in your music as much as you do.
You shouldn’t feel silly asking questions, I hate that emerging artists are just expected to know about the industry with no experience.
If you could collaborate with anyone who would it be?
Matt Corby would be an absolute dream. I think that there is such a raw simplicity to his music and his voice is out of this world! What an incredible musician!
Who is the dopest artist you know?
The musicians in my band rock my world! Yara (our backing vocalist) has her own solo project and it is absolutely stunning!
What’s your favourite studio snack?
We bring so much food when we head into the studio!
The essentials are Turkish bread and hummus, of course!