Interview: Dallas Rapper Sho Underscore Discusses His New Music Video "What You Talking Bout"
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“Southern Eclectic really is North Texas Hip Hop. We have people from everywhere that have settled here and its people from all over the South. Southern Eclectic is a musical gumbo of different influences with me leading the charge.”
Congratulations on the release of your new music video "What You Talking Bout"; who directed it and why did you choose to shoot a video for this track specifically?
Mello and I both directed the video. I am very specific on what I want the imagery to be. I chose to shoot a video for this track due to the popularity of the song on various internet radio and streaming platforms. Also it was applicable to the times.
Tell us about "Foreigner", the EP for which "What You Talking Bout" appears on; what are you most proud of with that project?
This project was my first release after a two year hiatus from rap. I was so disappointed with what was happening to the culture and politics as it relates to hip hop. I was going to stop rapping.
DVM of Mavtones started to do a few projects and asked me to be on them and I felt it was time to re-integrate. The biggest thing I'm proud of is being able to identify my approach moving forward.
What can you tell us about the music genre that you coined "Southern Eclectic"?
Southern Eclectic really is North Texas Hip Hop. We have people from everywhere that have settled here and its people from all over the South. Southern Eclectic is a musical gumbo of different influences with me leading the charge.
What can we expect sonically and thematically from your upcoming album entitled "“What You Here Fo”?
It’s more bass driven and definitely diverse. This album has beat combinations that go so damn hard. A lot of wigs will be blown back. It’s also a progression of the Southern Eclectic sound.
When developing new music, how would you describe your creative process? Also, what do you look for in the production that you select to write to?
Very simple. The beat has to speak to me. Once I hear the path, then I follow it. There are beats that other people don’t like, but I attack the track once I hear the path on it and it’s loud and clear.
After I write to it, everyone starts to like it simply because they didn’t know the song had potential. In July I will upload songs to my channel that will have examples of how I have done this very thing. Stay tuned.
Stream and Share “Foreigner” on Spotify
Connect with Sho Underscore: YouTube