South London-based hip-hop artist Ultra_eko has just released his latest single/video, "Viral", which follows his prior release “Boy Done Good”. Over a futuristic beat led by synths and shifting percussion, "Viral" addresses a myriad of concerns -- bigger carbon footprints, more waste, more emissions, more mouths to feed, and hyper-capitalist consumption.

"Viral" is the third single from Ultra_eko's forthcoming album “Off the Grid”. Thematically, the album captures a world whose people are increasingly isolated by technology, marked by the opening words on "Viral" itself: "You are locked in this machine, from the moment you are born until your dying day."

Technology is often an antagonist to the protagonists of these album tracks -- the cheating husband whose wife uses technology to expose his infidelities in "WIFI Wifey"; the employee in "Boy Done Good" who finds himself in a soulless job, typing numbers into a computer, the meaning of which he has no idea; the isolated dealer from ‘Alexandre Cazes’ who lives in the shadows through the dark net.

"Viral" tackles the reality of humans emulating products, reeled off on a production line in a viral fashion, spreading uncontrollably across the earth -- acting and behaving without thought, driven merely by short-termist material gains, and brainwashed by glossy imagery.

Watch "Ultraeko’s incredibly DOPE Levmusic-directed “Viral” music video right now, stream it on Spotify, and connect with him on social media, Also, be on the lookout for the “Off the Grid” album, which will be dropping soon!

Stream and Share “Viral” on Spotify

Connect with Ultra_eko: Instagram