Los Angeles-Via-Vancouver "Dirt-Pop" Duo Gone Sugar Die Unveils Their New Single/Video "Heartbreak Jewelry"
Gone Sugar Die is a smart but explosive dark romance between synth punk and indie pop. It’s the kind of collision that can inspire ethereal transcendence or ignite a disco. The guiding principle for Gone Sugar Die, aka Mike Hindert (The Bravery) and Patrick McWilliams (ex-The Cut Losses), is to make music the world can dance to.
These are pop songs built on a foundation of authenticity, energized garage rock style vitality, and genuine passion, all of it shot through with high-minded ambition. Imagine Crystal Castles and The Weeknd, in the pit together, watching The Sex Pistols. The duo’s debut recording includes the work of producer/guitarist Marshall Gallagher (Teenage Wrist, 3OH!3) and drummer Anthony Burulcich (Weezer, Morrissey, The Bravery). There’s enough imagination, adventurousness, and experience between the pair at Gone Sugar Die’s center to ensure enthralling offerings of dirt pop for many years to come.
The Los Angeles-via-Vancouver "dirt-pop" duo has just unveiled their debut single, "Heartbreak Jewelry" from their forthcoming EP 'Blaack Heaart.' Hindert elaborates on the single, "I loved making the video for Heartbreak Jewelry because Patrick's lyrics create a very vivid and visual picture. We've all been through some form of heartbreak in our lives and it can really mess you up, inside and out.“
Watch the new video for “Heartbreak Jewelry” below and stream the single on Spotify. Also, be sure to connect with Gone Sugar Die on their social media.