Brooklyn-Based Alternative Rock Band Lord Sonny the Unifier Share Their Latest Single/Video "Howl"

Brooklyn-based purveyor of Post Punk 'Biker Psychedelia', Lord Sonny the Unifier, has announced the release of new full-length album, cheekily titled "America's Newest Hitmaker". Upon listening to LSTU's newest batch of well-crafted songs, each one paying homage to greats like The Clash, The Beatles and Motorhead while simultaneously looking to the future inspired by Viagra Boys, the Black Keys and QOTSA, this title hits the mark. Lord Sonny the Unifier's unique rock signature delivers unique psychedelic imagery with a distinct Brooklyn twist, utilizing alternative, post-punk, punk rock, hard rock, psychedelic and classic rock influences to create a cohesive whole. All in all, "America's Newest Hitmaker" is a triumphant, dynamic artistic statement brimming with punk rock swagger and charisma, from an artist who truly lives for it.

After releasing debut album "Final Notice!" and follow-up EP "All New Information" to critical acclaim, Lord Sonny the Unifier goes decidedly bigger this time around, with Tony Maimone of Per Ubu on the production team, and UK label Interstellar Smoke Records set to distribute the vinyl version of the album. Continuing his prolific visuals that go hand in hand with his music, Greg Jiritano (Lord Sonny the Unifier) has at least 4 music videos being shot to support the record. So sit back and let the subversive, rocking biker vibes take hold!

Not one to be stopped by a pandemic, the new album was written during lockdown, and there is already another release on deck for the near future.

"This one was realized during Covid lockdown. I was simultaneously building a new home and studio after the last one burnt down and writing the new album and like everyone, my thoughts were racing, battered and howling. The nail gun was pounding and the saws were slicing through steel and wood. The Laney amp was cranked and the vocals were on the edge. The titles tell best the tale of the tempest in the room, Black Eye Blues, Don’t Fall Apart, Howl!, Busy Making Love, Light Your Flare, We’re Electric, Loaded Life, While We Were Dozing, This High and Final Notice.

Out of this questioning came more questions, some relief, much introspection and the realization that, among other things, the politricks we’re subjected to are in the best interests of the already affluent. The only power we have over the oppressors is what we create in our lives and the love we share with our people. They don’t have that and we do, and that's more powerful than anything. In this life, he who sees the most beauty wins.

This was an album I imagined Bowie would have made right after Scary Monsters if he didn’t go the Nile Rogers route and grabbed Iggy Pop instead, cranked the guitars and picked out of his closet some of his old synthesizers." - Greg Jiritano

Watch the “Howl” music video now, stream it on Spotify and connect with Lord Sonny the Unifier on his website and social media.

Stream and Share “Howl” on Spotify

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