Americana singer-songwriter Bradley Arthur Maxwell is kicking off 2020 with an incredibly poignant new video for his latest single “Alone."

The music video was shot entirely on a smartphone to amplify the theme of isolation that the hyper over use of our phones can often cause. Footage was captured across multiple cities, over a four month time period and is intended as an observational piece to reflect society and where most of our focus currently lies - in our devices rather than with the world and those around us. It is stylistically voyeuristic yet like a mirror, provides a look at ourselves. A reminder for us to look up a little more often.

“Alone” is a stunning entry point into Maxwell's world. It's a slow-motion meditation on loneliness – whether it's the loneliness of missing a lost loved one or the self-imposed isolation of our digital age. He's made a tune that evokes darkened urban rooms and windswept prairies – both in the same song. The acoustic arrangement, garnished with distant whistling, could have come from a Sergio Leone soundtrack.

"Alone" was recorded at Echo Lake Studios near Halifax, Nova Scotia, with multi-instrumentalist and award-winning producer Daniel Ledwell. This is the second single to be released from Bradley Arthur Maxwell from his sessions with Ledwell, with more to follow in the coming months.

Watch “Alone” right now, stream it on your preferred music service and connect with Bradley Arthur Maxwell on his website and social media.

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