Moscow-based rock band Apache Rose display a characteristically cheeky attitude on their new single "Attention!". Following up their ode to the 90's ("Tiny Love"), “Attention!” is another transmission from Russia with ROCK.

Apache Rose's music is written and produced by Ilya Novokhatskiy, featuring a rotating cast of supporting musicians. Ilya spent time in the US as a child, where he fell in love with American and British rock music, then with the Seattle scene.

Speaking about “Attention!”, the band says, “The song is an ironic first person account of a fledgling rock star wanting it really bad to make it. But it's not a mean parody it's more of a stylized and self deprecating description of how a indie band from Russia really wants break out We didn't mean to write an ironic song, but it really wrote itself. I often come up with phrases and write them down. So when time came to get the lyrics for Attention done I looked into my notebook and all the elements were there scattered across the pages: «Attention, attention seekers», «Grammy for whining/Oscar for bitching» and «Give or take/make no mistake». That set the path clearly”.

Listen to “Attention!” right now, stream it on your preferred music service and connect with Apache Rose on their social media.

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