Interview: Toronto Based Rapper Yannick Talks About His Brand New Single "WIN"
Big salute to you on the release of your dope single "WIN", featuring Lunchbox FFN; how did you connect with its producer King C and what motivated you to write this inspiring track?
I got in contact with King C through my cousin Lunchbox; he reached out to me saying he enjoyed my stuff and he wanted to work with me on some records so we made a few bangers.
I was motivated by wanting to win in life. Really tired of being great at something but not getting the recognition I feel I deserve so I told my self "I gotta win" and not just me but all of my family and friends too.
Tell us about your creative process when it comes to song development; how do you most commonly find instrumentals and do you write songs before or after attaining them?
When I’m writing a song I usually get the instrumental first and write over it. At first it was mostly just industry beats I would find and write over but afterward I started to meet different producers and we started to collaborate on records. I just write what's on my mind and what I feel. Most things I write if not all are just life experiences I go through. For example if you listen to my deeper records like “Black Male”, “Empty” or “Addiction”, you can really feel the life experience coming through the music.
How would you describe the hip-hop music scene for up and coming rap artists like yourself in Toronto in 2021?
The music scene in Toronto is weird to me honestly I really think artists such as myself with the skill set that we possess really get overlooked by whatever is trendy or simple. My music is more intricate and detailed when it comes to lyrics, so I think it's harder to really reach the audience in my city.
The city only really starts to support you when you start to go viral or do something they deem worthy of praise within the media but not really within the music you make.
Honestly, there are a lot of hype beasts but it is what it is. I still love the fact that there are more artists in Toronto getting to make it to a bigger stage.
Can we expect a music video for "WIN"? If not, what's next for you musically? Also, will the track be featured on an upcoming EP or album this year?
Yes I will definitely be making a video for “WIN” and I can't wait to get started with that, but as you know to make good music and good videos you need money so I am working on getting some more funding first.
The track will be featured on my upcoming album “The Cleanse” I really want to drop that this year but if the following isn't where I want it to be, I might just hold it until the next year.
Why should every person reading this interview jump on the Yannick band wagon now, starting by following you on social media and Spotify?
Honestly I think everyone should hop on now because I been working my ass off for over 15 years and I have been doing everything needed to become great at what I do. No matter what, I will make this dream a reality.
I have spent thousands of dollars, I have put in my 10 thousand hours and more. I am going to be a legend.