Our Exclusive Interview With Pop/EDM Artist and Producer Lerumo
Official collab between Vsco & Griffin Digital Image.
Lerumo is a DOPE Houston based Pop/EDM singer, songwriter, and producer who started writing music in 2011. We connected with Lerumo to find out what his goals are in the music game, whether he considers himself an artist or producer first, which artists/producers have been influential to his work and much more.
How did you get your start in music?
I always liked it but I used to mess around singing in class when I was 13 and my friends suggested that I should try to make something out of it. They saw how big my hunger was and it stuck. Here I am.
Would you consider yourself an artist first or producer first?
I am an artist first, and producer third. I write more than produce so that would come second. I mainly target writing mainstream pop and RnB records. It'd be a dream to be behind tons of stuff on the charts even if I'm not the star singing on the record. That's something I'm setting out to achieve.
If you had to describe your music in three words, what words would you choose?
I would choose fun, new, and free. I like to just create freely and not get too deep with it. It's about the fun to me. It's all about the love.
Tell us about the visual of your track "Autumn". Who directed it and who produced the instrumental?
Autumn was directed by an upcoming celebrity videographer by the name Matt Arnold. He owns "M9Visuals" and does amazing work. I knew him through associates and had to get him on board. My buddy from Florida by the name "J-Rum" produced the instrumental. He's very good at making EDM production and when I heard the beat, I knew it was it.
Who are some of the artists/producers who have influenced your work?
Some of the artists and producers that influenced this record specifically were Taio Cruz, Cobra Starship, Outasight, Zedd, Calvin Harris and Krewella but many more influence my current material.
What are the goals for your career in the music game?
My goals are to build my brand to enormous height, own different companies, and get my sound out to as many people possible. I want to be a part of change.
Tell us about the music scene in Portland; are locals supportive of the music coming out of the city?
The music scene is very diverse in Portland. It's huge for rock music. Locals are pretty supporting for what I've seen. I wasn't there long though. I just moved to Houston and things are popping. I love it here and can't wait to see what I achieve. I'm in a great place.