JJ Wilde Announces Her Upcoming Album "Ruthless" and Shares New Single "Cold Shoulder"
JJ Wilde, the “soul-stirring” (One’s To Watch) Billboard chart-topping rocker announces her anticipated debut LP: Ruthless (Black Box/BMG). The album features brand new Wilde songs as well as some of her most beloved singles, including: “The Rush,” which recently became her most successful single to date garnering over 3 millions streams globally; all of her 2019 EP, Wilde Eyes, Steady Hands tracks; and her devastating ballad from January, “Funeral For A Lover.” After years of playing, performing, and paying her dues, Wilde is ready to unleash her first full LP, carving her name into the alt rock genre as one of the genre’s most exciting newcomers.
Ruthless standout track “Cold Shoulder” has also dropped, tapping into the kind of 70s New York vibe that might be more familiar with Some Girls-era Rolling Stones; the track blends back-beat grooves with her signature power-chord release in a way unlike anything she’s done yet - a taste of what’s new to come with Ruthless.
“After sitting on these songs for what seems like forever, I am over the moon to be able to finally put this one out, especially at a time like this,” Wilde says of the new song, “with everything going on and the industry at what seems like a stand still, I feel very lucky to still be able to create, write, and put out music. Cold Shoulder is one of my favourite songs to perform live. It is an angsty cry for recklessness, and to feel alive.”
Earlier this month, Wilde’s “The Rush,” a brooding and bluesy ode to independence that’ll be on Ruthless, topped Billboard’s Canada Rock Chart, sharing the top ten with modern rock legends like The Killers, The Black Keys, and Billy Talent.
The new songs on Ruthless mark an exciting next chapter in Wilde’s evolution from a fan-favorite underdog touring alongside The Struts, Incubus, The Blue Stones, The Glorious Sons, and more to one of rock’s most promising rising songwriters and performers. “Knees” is a thrilling album opener, both a classic break-up kiss-off and a formative mission statement for Ruthless: “This album has been a long time coming and I am so excited to finally be able to share it. It started out as a writing trip to LA and over the course of my first year being signed, through many personal ups and downs, gains, losses, new experiences touring and traveling, I feel like this album perfectly represent the years of my life leading up this moment and all the changes that I have gone through, good and bad. Between struggling to pay bills working multiple dead end jobs, toxic relationships beginning and ending, it's all in there. Ruthless will give listeners a first and very personal look into my mind, heart, and everything in between.” “Breakfast In Bed,” a song Wilde was able to write and finish within hours of striking inspiration, is a giddy and empowering as the song’s namesake, with the kind of riff that recalls ‘00s New York rock ‘n’ roll. And album closer “Feelings” finds Wilde in a more somber mood - and it might be her most experimental and sonically adventurous song yet.
Listen to “Cold Shoulder” right now, connect with JJ Wilde on her social media, and be on the lookout for her new album on June 12th.