We're blown away by your new music video for "MOSCHINO"; tell us about what inspired you to create the song itself and who produced it.

From a young age I was fan of MOSCHINO. I grew up in the London culture, where the sharpest and most swaggy new about this Italian Brand that had innovative designs selling jeans, shirts, tee's and jackets for men and a full array of clothes for women including bags which till this day are very popular.

I spent time in the city uptown, downtown and roundtown at parties enjoying the champagne lifestyle and meeting new people. “MOSCHINO” gives my fans and new listeners a chance to get a glimpse of how I talk and what I came from.

“MOSCHINO” was produced by Sekko, a talented European producer that had a one of a kind sound I had to get on. I reached out and made it happen. I feel that we came together to hear something the people have never heard before.

Regarding the video, how did you and the director come up with its treatment?

I'm someone that has always been creative, I'm involved in art direction and styling, I write my own video treatments. Putting something together for this that was reminiscent of the VH1 era and has all the aspects of a video from the start of the music TV era. I wanted to keep it clean and distinct. Reminding people that this was art remembering a music video where I angle more towards film.

The director WillVisions came through for me to make something that is quality and always has replay value. Feedback I get is that it never gets boring. People always find the little touches I put in it for those with a keen eye.

Is "MOSCHINO" a part of an upcoming EP or album? If not, what can we expect next musically from you?

“MOSCHINO” is the first single from my project “GOLD“, which is an exquisite collection of sounds for the listeners with best taste.

Expect more singles that tells tell you in more detail who I am and the life I lead in Britain. How we turn up, how sauce on em, how we work hard to live this life in the city as lit individuals.

There are private listening parties happening worldwide in anticipation for this full length 10 track project.

You're not just a DOPE rapper, but a creative in general, as a model, business owner with a clothing line, and more. How do you juggle all these responsibilities without getting burned out?

I get after it all day, I'm blessed to have life and make sure I go for mine. It's great to do the things I love and get paid for it. As time goes on things get better.

I make sure I workout and rest like a regime to stay fit and healthy so I've got the energy to never fall off. I bounce back from anything.

What do you look for in the beats that you select when you are writing new music?

I look for a beats and instrumentals that allow to create an art piece with a mood I can translate to a listener. I like different tempos and construct narratives and flows on site.

Music is a craft I'm glad I'm gifted with because I'm inspired by sounds and have always needed a number of outlets for my creative vision. Making sure my audience can here the stylistics aspects of fashion, film, culture and art as they engage with my collections.

It's nice that it's going further by the day.

How did you connect with Chicago based producer Bitoy Beatz and what's next to come from this collaboration?

I met Bitoy Beatz online years ago back when I was releasing experimental works on Soundcloud. I've never heard a producer quite like him, who has such a distinct and varied sound. There's nothing like it; once you put a flow like mine with instrumentation like his the effect is amazing and speaks tons about both artists. I'm priveleged to work often with producers from the states and worldwide. Once I want I get it.

Stream and Share “MOSCHINO” on Spotify

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