Interview: Austin's Tvlormvde Discusses His Brand New Single/Video "Nurse Joy"
Big ups to you on the release of your new single "Nurse Joy", as well as its music video. Tell us about your creative process for the song's development and your collaboration with Beat Demons.
Thanks a lot! But yeah for "Nurse Joy" I was eating a combination of bad and healthy food while binging Snowfall trying to come up with a new flow for what my team had introduced me to. They showed me this new style of music called Hyperpop, which is essentially a fast paced 808 thumping rap song with pop elements.
I've been working with Beat Demons for about a year now linked up with them at the beginning of the pandemic through my OG who seen me going so hard on my own and thought we'd make the perfect team.
Recording “Nurse Joy” was no joke man; it was hard work. That flow on the verse technically left me no air to breathe so I had to practice holding my breath while rapping fast and in key. Then the 2nd part of the hook was totally different. MCH, one half of the "Beat Demons", had me pushing my vocal range to get that sound you hear. I'm honestly so glad it came together the way it did.
Regarding the song's music video, how did you and Trent Owens, its director, come up with that insane visual?
Your not gonna believe this but I sketched out every scene, every outfit, and every style of shot for every scene on this poster and showed it to Trent Owens, the videographer, and together we made every idea come to life.
We filmed it at this new production house 30 mins outside of Austin named "Trailer Park Studios" and we did numerous Zoom calls tryna get the video just right. To be honest I was tryna make like a modern day Kanye video with a Tvlormvde twist.
"Nurse Joy" follows your dope release from last month, "Reminder"; will these two tracks be featured on an upcoming EP or album this year?
"Reminder" really dropped in December of last year; just gave em' the music video for it a month ago, it was the 1st taste of what the "Beat Demons" and I have been working on ya know like a formal greeting. “Nurse Joy” is the lead single and more representative of the sound of the EP coming this July.
Being from Houston originally, who were some local artists that had inspired you when you decided to take your musical talent seriously?
Man I miss Houston so much I cant even cap, but back when I was young in Houston I use to have this CD player I would take everywhere and I be bumping this Slim Thug and ESG mixtape all the time. Like If it wasn’t Slim, it was Zro or Lil Keke for sure.
The combination of singing and rapping going on in the city really made me wanna do this music shit for real.
Following up on the last question, now that you are residing in Austin, would you say that its environment and people influence you from a songwriting standpoint at all? If so, how?
Austin made me the artist I am now, that’s on my momma. The people, the vibes, the drugs, it all made me become the truest version of myself.
In Houston I gained my confidence but in Austin I learned to channel it through everything I do. Austin isn’t perfect ya know but as far as sparking creativity and unthought of ideas, this place has an abundance of energy that could shape your craft for better or worse.
Right now I'm just tryna impress myself and whatever that leads to I know will change the sound of music forever, I'm confident in that.