CD Baby Signs Deal with Laylo to Offer Fan Engagement Platform to Artists
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CD Baby continues to expand their direct-to-fan promotional offerings for artists, working with fan engagement platform Laylo to offer CD Baby users an exclusive discount to Laylo's Pro tier. Laylo enables artists to notify their fans the moment they release new music, content, merch, or event announcements, via text, email, and/or Facebook Messenger.
Artists can share their drop and notification signup link directly with fans across socials, with Spotify auto-follow and one-click pre-save features built in. DIY artists can track which of their messages are landing and who is engaging with their drop, through key insights and analytics. Laylo is a proven platform with notable customers including Sam Smith, Dixie D'Amelio, Kodak Black, Miles Teller, The Black Keys, and the Friends With Benefits DAO.
Laylo’s offering joins the extensive range of marketing, distribution, and royalty administration services and tools available to CD Baby users, which help artists find and engage with their fans.
"At CD Baby, we always strive to find the latest and most innovative partners for artists to market their music. Laylo is just that,” said Alex Trevino, Strategic Partner Manager at CD Baby. “I am excited to see our artists give their fans an incredible experience while driving more streams and sales.”
“CD Baby has set the standard for offering easy, inspirational ways for artists to define and reach success,” said Stephanie Allen, VP and Head of Partnerships at Laylo. “Our companies share a lot, including a deep commitment to supporting creative work. I really felt this when I spoke at CD Baby’s DIY Conference this August. The excitement the artists showed was overwhelming. For us, this partnership feels like a perfect fit.”
About CD Baby
CD Baby, a Downtown Music Holdings company, is home to over 1 million artists and 10 million tracks, and has paid out over $1 billion in artist royalties since its founding in 1998. CD Baby empowers emerging, niche, and amateur musicians with everything they need to successfully distribute, publish, promote, and monetize their music around the globe. Our expert guidance simplifies and streamlines the complexities of global music distribution through tools, partnerships, education, and 20+ years of community-building and advocacy. Our complete artist-services platform connects independent artists with new audiences and revenue streams so they can enjoy creative autonomy and thrive on their own terms. Founded and run by artists for artists, CD Baby exists to make success in the music business accessible to all.
About Downtown
Downtown is the world's leading music services company with over 1.7 million clients in over 145 countries with a catalog of over 23 million music assets in a wide variety of genres and languages. Downtown's service offerings support creators and businesses in all facets of the music industry including music creation, distribution, marketing, royalty collection, financing, accounting and payment services. Downtown clients can choose to opt-in for only the services they need, in any territory they want, for as long as they want, without having to give up ownership or control of their work.
About Laylo
Laylo is a CRM and Drops platform for creators and brands, helping them drive more sales & streams through direct fan engagement. Launched in 2021 by Alec Ellin and Saj Sanghvi, Laylo powers drops for some of the world’s biggest musicians, podcasters, celebrities, and brands allowing them to automatically notify fans about new content, merchandise and tickets through SMS, Email, Instagram DM, Facebook Messenger, and Discord. Laylo further empowers creators by giving them complete ownership of their fan data.