TapTape is a new funding and marketing platform that lets fans invest in their favorite artists. We’re a highly-curated service, designed for labels and artists who may already have traction or an established following, but are looking to raise money, build awareness, and/or energize a strong fanbase.

Unlike traditional crowdfunding, TapTape lets supporters share a piece of the upside of a project--meaning artists never have to ask their fans for a handout, and can focus their time on music instead of giveaways/prizes.

We’re founded by musicians who are deeply involved in the artist community, including having organized the MIT Artist Speaker Series (featuring Killer Mike, Young Guru, etc). We’re backed by people like Lyor Cohen, and are currently working with artists signed to labels such as RCA and Kompakt.

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TapTape is a funding and marketing platform that lets fans invest in their favorite artists, and benefit from their support. Quality artists are provided with a risk-free source of capital and a close connection to their most loyal advocates. Trendsetter fans are rewarded for identifying, financing, and supporting talent.

Unlike traditional crowdfunding, TapTape is a curated platform, designed for labels and artists who may already have traction or an established following, but are looking to build awareness and/or energize a strong fanbase.  Rather than forcing artists to ask their fans for a handout, TapTape provides a way to let fans share in the success of a project.

How it works:

The artist, management, and/or label all work together with TapTape to agree on campaign specifics.

The messaging of the campaign is distinct from traditional crowdfunding. Rather than asking for help, the artist is giving their followers an opportunity to get involved and share their success.

Fans choose an amount to invest, with various tiers offering easily-scalable bonus rewards (e.g. early download, stems, etc.) to be fulfilled when the campaign is successful.

When the campaign hits its goal, payments are processed and the money is transferred to the appropriate stakeholders (artists, management, and/or labels).

At this point, fans get real-time data to track their artists’ success (social stats, plays, likes, etc.). Artists, management, and labels get valuable data and a direct connection to these superfans.

Over time, fans are paid back a share of profits in TapCoins, which they are incentivized to re-invest in artist campaigns or merchandise. Fans can also cash out for gift cards (e.g. Amazon)..

Neither TapTape nor the fans ever claim ownership to any of the underlying rights. Each deal is customized and can easily be adjusted to fit the artist’s existing contract. Raise amounts, percentage splits, and term limits are all negotiable.

1 min Product Demo: https://youtu.be/nNrggJpNQqY

Selected Coverage: Forbes, Billboard, Complex, Entrepreneur